Brand New Single From E-Reign “Magnet”…..
“Magnet” is a downtempo collision of poetry and poise, all while delivering a powerful message lyrically. With a hooky synth-riff backing up bass and percussion, the song is laid out simply and direct. E-Reign explains the creative goals and thematic elements of “Magnet,” “I don’t think the music world is giving enough attention to the females out there busting their butt, holding down a job and family.” This track is a musical mantra of turning pain into gain, trademarked by E-Reign’s inimitable sound and style.
E-Reign is known for stepping outside the box and setting trends with his music. In this cut, he motivates his female listeners to do the same. “Magnet” is supported by a music video directed by New York City’s Jonathan Gambino. The video puts a big-screen storyline to the song as it follows two females, one a positive role model; the other an antagonist. Produced by K-Roc of ESM Productions, “Magnet” is the follow-up to E-Reign’s most recent single, “Different.”